Global Guard Insurance - Weekly Update

Google Ads

Spend

$836.93

Clicks

254

Impressions

2,719

CTR

9.34%

CPC

$3.30

Phone Calls

50

Form Fills

3

Cost/Conv

$15.79

Campaign Breakdown

Campaign	Spend	Clicks	Impr.	CTR	CPC	Calls	Forms	Cost/Conv
SRCH \|\| Homeowner Insurance	$575.98	108	842	12.83%	$5.33	27	1	$20.57
PMAX \| General	$260.95	146	1,877	7.78%	$1.79	23	2	$10.44

Google Ads - Top Keywords

Keyword	Match	Campaign	Clicks	Impr.	CTR	CPC	Spend
california fair plan	Exact	SRCH \|\| Homeowner Insurance	40	322	12.42%	$4.19	$167.56
california fair plan	Phrase	SRCH \|\| Homeowner Insurance	21	90	23.33%	$5.22	$109.59
how to get california fair plan	Broad	SRCH \|\| Homeowner Insurance	11	154	7.14%	$7.15	$78.70
california fair insurance plan	Phrase	SRCH \|\| Homeowner Insurance	9	31	29.03%	$7.07	$63.59
global guard insurance	Exact	SRCH \|\| Homeowner Insurance	7	18	38.89%	$5.19	$36.36
california fair plan insurance	Phrase	SRCH \|\| Homeowner Insurance	3	29	10.34%	$10.87	$32.62
home insurance agency near me	Broad	SRCH \|\| Homeowner Insurance	4	26	15.38%	$7.28	$29.14
fair plan insurance	Phrase	SRCH \|\| Homeowner Insurance	3	34	8.82%	$5.05	$15.16

Google Ads - Changes Made

Removed keyword "home insurance agency near me" (Phrase match) from SRCH || Homeowner Insurance
Added keyword "home insurance agency near me" (Broad match) to SRCH || Homeowner Insurance
Removed keyword "california fair plan coverage" (Phrase match) from SRCH || Homeowner Insurance
Re-enabled keyword (criterion ID 295825122402) in SRCH || Homeowner Insurance, status changed from PAUSED to ENABLED
Created new ad group "Ad Group 1" in PMAX | General campaign with CPC bid of $0.01
Created new asset group listing within PMAX | General campaign
Updated PMAX | General campaign: Final URL updated for the asset group
Campaign status change on PMAX | General

Meta Ads (Facebook/Instagram)

Spend

$135.07

Clicks

47

Impressions

2,018

CTR

2.33%

CPC

$2.87

Reach

1,426

Link Clicks

31

Landing Page Views

12

Campaign Breakdown

Campaign	Spend	Clicks	Impr.	CTR	Link Clicks	LPVs
Sales Campaign \| Homeowners \| CFP \| V2	$69.12	31	1,048	2.96%	22	8
Sales Campaign \| Homeowners \| CFP \| [Zip Codes]	$65.95	16	970	1.65%	9	3

Note: No lead-form or purchase conversions were tracked on Meta during this period. The campaigns drove engagement (31 link clicks, 12 landing page views) but conversion tracking may need to be reviewed to ensure form fills and calls from Meta traffic are being captured.

Meta Ads - Changes Made

New ad "Summer Ads - Dynamic" was created under the "Summer themed Ad Set | Open Audience" ad set
Ad set "Summer themed Ad Set | Open Audience" targeting was configured with geo-targeting for 25 California locations including Anaheim, Concord, El Dorado Hills, Hemet, Murrieta, Rancho Cucamonga, Redding, San Diego, Walnut Creek, and more (all +15 mi radius); Age 18-65+; Advantage+ placements
Budget scheduling was set for "Summer themed Ad Set | Open Audience"
Ad set "Summer themed Ad Set | Open Audience" status changed from Pending Process to Active
Ad "Summer Ads - Dynamic" status changed from Pending Process to Pending Review
Ad "Summer Ads - Dynamic" status changed from Pending Review to Inactive
"Dynamic Ads_Group_1_Image" ad started delivery under the Dynamic Ads campaign
"Dynamic Ads_Group_1_Carousel" ad started delivery under the Dynamic Ads campaign
A second "Dynamic Ads_Group_1_Image" variant started delivery under the Dynamic Ads campaign
"Dynamic Ads" ad set started delivery
Ad set "Dynamic Ads - Ad Set" within "Sales Campaign | Homeowners | CFP | V2" had its status changed from Active to Inactive
New ad set "Dynamic Ads - Ad Set" was created under "Sales Campaign | Homeowners | CFP | V2"
A new dynamic ad was created under "Sales Campaign | Homeowners | CFP | V2"
Ad set targeting for "Sales Campaign | Homeowners | CFP | V2" was updated with Advantage+ audience targeting
Ad set "Homeowners | CFP | California" within "Sales Campaign | Homeowners | CFP | [Zip Codes]" had its status changed to Inactive and then back to Active
A new ad set was created under "Sales Campaign | Homeowners | CFP | [Zip Codes]" with California zip code geo-targeting

Social Media

No Facebook Page or Instagram Account is currently linked for Global Guard Insurance. To track organic social media posts in future updates, link them in Client Settings under Manage Ad Accounts.

Work Completed

No completed tasks were logged in Notion for this period.